Brief
Users can search for specific key terms on the Vistaprint site to narrow down which templated designs would best suit their business. Direction for this brief was guided by the most commonly searched terms on Vistaprint (i.e. tropical, plants, floral) to provide new, fresh designs that adhered to these high-demand keywords.
CLIENT: Vistaprint
ROLE: Senior Designer
SCOPE: Brand Identity
PRODUCTS: Marketing Materials, Signage, Packaging, Apparel
USER RESEARCH: Top keyword search data was gathered for business cards, marketing materials and signage over a 90 day period.
The finalized brand identity is abstract, textural, and lush, and includes four distinct color palette options to appeal to a variety of business types.
