Brief
This project is focused on various areas within the home improvement industry. Home improvement customers have been a strong base for Vistaprint. We noticed strong customer data points within keyword searches and filter interaction across all locales with top search terms being cleaning, handyman, landscaping, and building construction.
CLIENT: Vistaprint
ROLE: Senior Designer
SCOPE: Brand Identity
PRODUCTS: Marketing Materials, Signage, Packaging, Apparel
CUSTOMER PROFILE: Recently finished trade school and is looking to
start their own business. They provide a variety of carpentry services including: custom shelving and bookcases, crown molding installation and repair, custom cabinetry and storage, siding
installation/repair, custom furniture etc.
The finalized brand identity is classic, masculine, and edgy, and includes five bold, trend-forward color palette options.
